INDONESIA - Indiana Kenanga
Renovation
Handle a boutique
My work at Indiana's Boutique
Indiana benefits a nice boutique where sales were weak. On a quest to be more trend, I understood that previous items where not what people are looking for in a small island. We used to sells a french brand « lulu yasmin », chic style, definitly not corresponding to our customer demand. In the same way, most of items in this boutique were home accesorises (heavy) and It could be difficult for a traveller to bring cumbersome things back home.
After researches, I made a collaboration with new handmade brands produce in Indonesia. I’ve choose « Thaikila » for bikinis and beach wear, from simple to extravagant model, each women can find the item that will perfectly fit on her. I bought beachwear from « Bresia Bercane », each piece is unic and similar to art item. The last brand I want to collaborate with is "Io&Co" is everyday cloths with confortable and light tissu (coton and linen), easy to wear in place where climate is hot and humide like here. After this choices, and all orders received, I created the new items layout.
I'm handling all orders and stocks, which request a accurate organization. Every month I send the my order to each compagni with similar or new product depending of our sales. Moreover, I trained my sellers giving them some sell's strategies: who design it, explain where and how its have been produce, talk about the designer, how to propose similar items, etc.
MARKETING & Responsability
BROCHURE - FLYER -CARD
SPA Brochure
Following Indiana’s new remodel, I've created a new and improved design for the brochures, flyers and business cards to fit the look. I have simplified it using neutral colors, and replaced all the bulky paragraphed with simple structured sentences. All of our contact information is featured on the back cover to make it an easy source to refer to. On a quest to find reliable and more affordable suppliers for our Spa’s beauty products I set sail for two ardent months of research until I found; Locally produced, fragrance free natural massage oils, creams, and masks. Through these new suppliers, I was able to reduce our Spa’s prices by 20% to increase demand and by the same token, profit.
Happy Hour
Sunset being a prime attraction for all tourists on the island it was imperative that the venue featured an allure that was not to be missed! What better than to gather friends and family around a Pina colada to watch the flaming sun setting on the horizon? I established a ‘Happy Hour’ to create an incentive for people to purchase cocktails by offering them at a reduced price.
Business Card
To my surprise this establishment did not have any business cards to represent their entity. One of my first endeavours we’re to implement these. With a simple and minimalistic design in mind I created cards which featured the brands logo, with the appropriate contact information. With these, I implemented an SOP (Standard operational procedure) for the front office to automatically hand one to incoming guests.
INDIANA Brochure
Opened 10 years ago, Indiana Kenanga Hotel’s brochure have never been changed. Since few months, many renovations have been made throughout all the establishment: rooms, bathrooms, new restaurant design with a new French chef (Manu) offering a new style more actual, modern and soft. All thess improvements and investements were totally hidden from visitors who had a look on our older brochure, which wasn’t reflecting what we truly offer to our guests. Therefore, I’ve design a new style, more modern with a square shape (15cm x 15cm) and add texts more talkative and significant with simple structured pictures. Through this new introduction, people can directly project themselves in our new place.
SUSTAINABILITY
STRAWS
To my surprise this establishment did not have any business cards to represent their entity. One of my first endeavours we’re to implement these. With a simple and minimalistic design in mind I created cards which featured the brands logo, with the appropriate contact information. With these, I implemented an SOP (Standard operational procedure) for the front office to automatically hand one to incoming guests.
GLASS BOTTLES
Plastic is a serious problem in Bali and represent the majority of the pollution found on the Island and its neighboring Islands.The majority of plastic borrles end up in landfills or in water sources ( Rivers, oceans…) To eliminate our plastic consumption, water bottles are solely available in glass. Either ordered from the menu or the mini bar I have limited the availability of these in glass only. Each room is equipped with a big glass water dispenser.
Environmental Awareness
On every level, and through the most minor details we make sure to reduce our carbon footprint wherever. Our Key Cards reduce electricity consumption by automatically turning the lights off when leaving the room. We make sure to empty the bins in one central bin as opposed to changing the plastic bin bags at every use. This way we reuse our bags as opposed to utilizing these as single-use items.
Management
Once a month I conducted a full inventory of the produce in each departments (Bar, Boutique and Spa)
En savoir plus
To reinforce the brands values and the essence of Team work every month I would organize a meeting with each departments (Reception, House keeping and floor staff).
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Regular control of each department
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Handle a new project from the idea to finishes. When establishing a project, I.e (Renovating beaches, alleys,walls, entrance etc…) I set my ideas on paper, and go through each details with a project manager.
En savoir plusSocial media campaign
In this day and age Social Media is crucial for advertising.
Instagram takes the lead, and it is critical to keep our account on this platform actif.
I have taken over by creating new content which best represents the hotel’s image.
Picture white sand beaches, crystal clear waters and a beautiful fruit platter.
The content also includes, the Spaces that features rattan woven chairs, white washed woods, exotic plants and shadows that illustrate the walls.
Aside creating new content, I make sure to engage with people on all our social media platforms, attending to their needs, and responding to both comments as well as provate DM’s/ Messages.
When guests feature us on their account, we make sure to repost the picture (when qualitative) and thank them for their visit.
Another critical part of the process is Influencers
I have invited Travel & Lifestyle influencers to stay on a collaboration basis in exchange for advertisement by featuring the hotel on their Instagram stories, and posts.
Depending on their followers and engagement ratio’s my requirements differ and I suggest different packages.
I evaluate each influencer that reaches out to us, on a case per case basis making sure that their engagement ratio corresponds to the amount of followers, and making sure the quality
Of their content is up to standards I.e (The place, and what we offer must be the focus of the photo).
I have implemented the use of hashtags to maximise our visibility and reach the targeted audience. Some of the Hashtags I use are Island, LuxuryHotel, Lembongan and FrenchRestaurant.
CHINA - CNPF
accomplishments
Business people contact us in order to find products they need. In order to sastify them we should open a inquiry to find the most similar product as possible.
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Since February 2017, CNPF is embarking on a new import project, a new source of water, located in Alsace (France). CNPF want to incorporate this water "Velleminfroy" in the Chinese market...
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In March, CNPF recruited and hired new employees. Three women joined us but unfortunatly one of them has encountered difficulties. under the supervision of our director I had to help and train her, in order to keep this new worker in our team...
En savoir plusMandala swann creation
Mandala Swann
Three years ago, in collaboration with my mother, I get the idea to develop our own brand. It was a dream we had always talked about, but never done and it was the best decision we ever made.
We started the design together to create fashion for all age. The name "Mandala swann" was inspired by my name and the spirituality of mandala which means a geometric figure representing the universe in Hindu and Buddhist symbolism. My mother drew the logo design, and we create model's design together (bags, wallets, towels). In order to choose and bought materials needed, we went to differents markets and industry to sight as much style as to nourish our creativity.
She taught me how to deal prices, match fabrics between them and she showed me the different steps to follow.
After this research, our inspiration enriched, we start the the models' production process, where everything is handmade in Indonesia. our creations meaning that we reached our goal, it only remains to sell...
13OP
“13OP” Collective
13OP is an evenemential association regarding of night clubs or bars and based in Marseille, south of France.
This collective purpose is to valorize and appreciate locals artsits (such as Un Air d’été, DMC, Mazargue Affair) to introduce a famous artist who goes on.
13OP constists of 10 people, halffor the programmation and other half for the communitcation. I integrated the communication and marketing part, which reflected what I like and were I feel more confortable. I discovered a team that listens and helps each other. We use to work together to handle the Artistic Director Training (photoshop CS6), the social media campaign (through Resident Advisor, Yurplan, Hapta Sud, Facebook and Instagram) to create and present our events.
Strategies were used to draw attention and attract the people targeted, such as Print and distribute poster across the city or promote our events on the radio.
about me
Through these experiences I was able to expand my skills and knowledge on a vast and varying domains.
My future project is to become an entrepreneur and create my own business.
Where I'll use my knowledges and skills to success.
My passion to create and innovate will guide me in my future projects, and my marketing skills will couple that to overcome obstacles.
I am grateful to have had the opportunity to travel a lot which has given me an open mind-set and introduced me to numerous cultures.
Possibilities are endless, and my longings stretch from handling a guest house, to building a small hotel, opening a spa, develop a beach-wear brand or export furniture from a country to another.
Skills
Organization
Structured the business and people involved
Communication and Relationship
An effective communication improves the business relationship
Creative
Innovate to predict what tomorrow's consumers will want
Thorough
Rigor is a sign of professionalism and confidance.
Dynamic and Effective
Productivity is the essence of business
Work with a Team
Collaborate with others
